SnapChat buys Placed – View Through Conversions in focus

SnapChat buys Placed – View Through Conversions in focus

SnapChat has acquired location based analytics Placed, so it can provide itself with better monetization strategies for its GeoFilters.  As consumers view various Geo Filters from Snaps they received, knowing if they eventually made an instore purchase will be increasingly important for advertisers.  Attributing what ads perform in a customer’s buying journey will allow advertisers […]

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By LocAdsAdmin |      June 8, 2017 |      No comments
Programmatic is Coming to Local TV in 2017

Programmatic is Coming to Local TV in 2017

  There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost:  http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html   The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]

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By LocAdsAdmin |      February 2, 2017 |      No comments
US Local Ad Revenues reach $146-billion

US Local Ad Revenues reach $146-billion

Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020. This according to BIA/Kelsey’s U.S. Local Advertising Forecast 2016. It measures localized ad media, both traditional and digital. Mobile Advertising was the center of the focus on this forecast.  The main opportunities in the future from the pie chat seems […]

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By LocAdsAdmin |      August 24, 2016 |      1 comment
Local Political Ads – down 60%

Local Political Ads – down 60%

This election cycle has been different in many ways, and advertising seems to be one of the major changes in local advertising spend.   $146 million has been spent in the presidential race by all sponsors, compared with $373 million over the same period in 2012, according to an analysis by Ken Goldstein, a Bloomberg […]

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By LocAdsAdmin |      August 23, 2016 |      No comments
EYE CORP MEDIA

EYE CORP MEDIA

EYE CORP MEDIA EYE is the out of home media company that delivers consumers in local communities where they shop, dine, commute and play. With national coverage, plus a strong presence in the top 20 DMAs, EYE also targets on a regional and hyper-local scale, activating consumers when and where they are most receptive to […]

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By LocAdsAdmin |      July 11, 2016 |      No comments

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