Call Tracking: Analytics for Inbound Calls
These days, marketers and advertisers rely on data to make smart, educated decisions about how to distribute budgets and which efforts yield the highest ROIs. Analyzing online campaigns and acquisition channels has gotten easier over the last decade thanks to the wealth of technology, but it’s only within the last few years that software-based solutions […]
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Waze Ads
Crowdsourcing navigation and traffic app is just one of the latest advertising opportunities for local businesses. While users share real-time traffic conditions, advertisers have a unique opportunity to attract new customers during a finite time — traveling from point A to point B. How it works: While on Waze, which has over 50 million global […]
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Instagram Ads
Instagram Ads Instagram—a mobile photo-sharing, video-sharing and social networking service—offers three different ad formats: Photo Ads Carousel Ads Video Ads Photo Ads With photo ads, businesses can tell their story through (ideally) rich and beautiful imagery. Since Instagram is a platform based on inspiration and creativity, advertisers will want to follow suit and provide inspirational […]
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Trends in Mobile Advertising
Trends in Mobile Advertising According to Mary Meeker’s Internet Trends, the mobile ad industry is growing at a rate of 34 percent year over year while desktop digital advertising is growing at 11 percent. In 2015, Americans spent nearly three hours on the mobile Web versus about 20 minutes in 2008. Mobile is fast becoming […]
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Mobile Video Ads
Mobile Video Ads By 2018, mobile video ad spend is projected to exceed $6 billion in revenue—representing nearly 50 percent of all online video ad spend—according to a study by eMarketer. Thanks to advancements in both technology (i.e., the variety and capabilities of mobile devices) and infrastructure (i.e., the area of our planet increasingly served […]
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Mobile Advertising Formats
Mobile Advertising Formats Ads on a phone. Ads on a tablet. This is mobile advertising. Plain and simple, though, is not necessarily how you would describe mobile ad formats—at least not at the moment. The fact is, mobile advertising is a nascent channel, still growing and evolving and defining itself. That means that uniformity in […]
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Location-Based Mobile Marketing
Location-Based Mobile Marketing Nielson says that 175.1 million people in the US, or 71 percent of the country’s population, owned a smartphone as of 2014. As more consumers embrace mobile to make purchasing decisions, new technologies like location-based mobile marketing are emerging to unite customers with your brand. Thanks to connected devices of all types—smartphones, […]
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Examples of Mobile Advertising
Examples of Mobile Advertising Show, don’t tell, is solid advice so the following pages offer several examples of mobile advertising. Audio The mobile audio advertising channel was made popular by online music platforms Pandora and Spotify, both of which sell space for audio ads that run in-app and between music segments. However, mobile audio ads […]
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What Is Mobile Advertising?
What Is Mobile Advertising? Mobile advertising is a subset of mobile marketing. That is, a company’s mobile marketing plan might include both purchased media (e.g., in-app advertising) as well as strategy and tactics (e.g., ensuring its website is responsive or that it builds a dedicated mobile website so that users will have a seamless and […]
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