Programmatic is Coming to Local TV in 2017
There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]Continue Reading
What Is Video Advertising?
What Is Video Advertising? Video advertising is a media channel used by advertisers to inform, educate, and connect with customers and potential customers via video content. In order to simplify the ecosystem of digital video advertising, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has created two categories of video ads: in-stream video […]Continue Reading
Video Advertising Formats
Video Advertising Formats Digital video (i.e., streaming, or in-stream, and display video or out-stream) continues to grow in popularity thanks to advancements in technology—both in performance capabilities and the overall availability of video content across a flourishing ecosystem of screens and platforms. The scope and capabilities of video advertising are expanding thanks to ever-improving ad-serve […]Continue Reading
Video Marketing Statistics
Video Marketing Statistics Nowadays, the play button is becoming “the most compelling call-to-action on the Web,” according to Andrew Angus, Founder and CEO of Switch Video. From a marketing perspective, online video packs a potent one-two punch: it is consumed voraciously by mobile users while shining through as one of the best media platforms to […]Continue Reading
YouTube Video Marketing
YouTube Video Marketing Launched in May 2005, YouTube is the third most popular site on the Internet and the second-largest search engine on the Web, with only its parent company, Google, ahead of it in the search category. YouTube boasts one billion users with 24-hours of video downloaded every second. With people consuming Web content […]Continue Reading
Video Marketing Software
Video Marketing Software Producing video content does not require a trove of equipment or a depth of technical know-how. From an equipment standpoint, the basic requirements are simple: a light source, a computer, and a smartphone equipped with a videocamera. With respect to production software, there is no shortage of available options and a list […]Continue Reading
Mobile Video Ads
Mobile Video Ads By 2018, mobile video ad spend is projected to exceed $6 billion in revenue—representing nearly 50 percent of all online video ad spend—according to a study by eMarketer. Thanks to advancements in both technology (i.e., the variety and capabilities of mobile devices) and infrastructure (i.e., the area of our planet increasingly served […]Continue Reading
What Is Video Marketing?
What Is Video Marketing? Video marketing is the incorporation of rich media into both your marketing channels and campaigns in order to build brand awareness, increase sales, improve the retention rates of your messages, boost online engagement and educate your customer base and potential customer base. Popular video formats in-play, today, are educational and/or how-to […]Continue Reading