What Is Direct Mail?
What Is Direct Mail? There is a pretty good chance you know the answer to this one but, in case you’re a stickler for details, here goes: Direct mail is advertising or information sent to current and/or prospective customers through the mail. What you might not know is that it has been around a while. […]Continue Reading
Consumer Mailing Lists
Consumer Mailing Lists Your mailing list is the concrete and rebar foundation to every one of your direct mail campaigns. Creative is important: the concept, copy and design of your piece is a reflection of your company—your brand—and that means it makes sense to interject creativity—relevance, intelligence, wit, humor, mindfulness—into your communications. However, when it […]Continue Reading
Buying Mailing Lists
Buying Mailing Lists Never stop learning. It is one of those phrases that translates as “obvious” every time you hear it but you are always glad you did. Learning equates to more awareness and to new and more holistic ways of living, both as a person and a business owner. On that note, what have […]Continue Reading
Creating a Database
Creating a Database Data is a big deal. Mining and interpreting it via analytical tools is both a quantitative and qualitative way to get to know your customers better which, in turn, helps you to market to them more effectively. Greasing the wheels of successful commerce is often a relational database populated with information that […]Continue Reading