Mobile Video Ads
Mobile Video Ads By 2018, mobile video ad spend is projected to exceed $6 billion in revenue—representing nearly 50 percent of all online video ad spend—according to a study by eMarketer. Thanks to advancements in both technology (i.e., the variety and capabilities of mobile devices) and infrastructure (i.e., the area of our planet increasingly served […]
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What Is Direct Mail?
What Is Direct Mail? There is a pretty good chance you know the answer to this one but, in case you’re a stickler for details, here goes: Direct mail is advertising or information sent to current and/or prospective customers through the mail. What you might not know is that it has been around a while. […]
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Consumer Mailing Lists
Consumer Mailing Lists Your mailing list is the concrete and rebar foundation to every one of your direct mail campaigns. Creative is important: the concept, copy and design of your piece is a reflection of your company—your brand—and that means it makes sense to interject creativity—relevance, intelligence, wit, humor, mindfulness—into your communications. However, when it […]
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Buying Mailing Lists
Buying Mailing Lists Never stop learning. It is one of those phrases that translates as “obvious” every time you hear it but you are always glad you did. Learning equates to more awareness and to new and more holistic ways of living, both as a person and a business owner. On that note, what have […]
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Creating a Database
Creating a Database Data is a big deal. Mining and interpreting it via analytical tools is both a quantitative and qualitative way to get to know your customers better which, in turn, helps you to market to them more effectively. Greasing the wheels of successful commerce is often a relational database populated with information that […]
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What Is Out of Home?
What Is Out of Home? Don’t worry if you can’t find your thinking cap, you’ve got this: Out-of-Home (OOH) advertising is any communications or media designed to interact with people who have left the comfort of their couches for the world outside their front doors. Like the story of direct mail advertising in the United […]
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