Billboards
Billboards Unless you are a resident of Vermont and have never crossed your picturesque state lines, you can most likely call to mind a billboard that stood out in your travels. (Vermont, as well as Alaska, Hawaii and Maine prohibit roadside billboards.) The advertising industry parses the category of billboards into the following subsets: Bulletins […]
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Transit
Transit Transit advertising—the placement of print (and digital) ads on buses, taxis, Light Rail and subway cars, bicycles, and other vehicles, along with ads placed in airports, bus shelters, rail stations, and on public benches—is a medium that reaches audiences of all ages, backgrounds, and incomes. Airports Millions of people pass through America’s airports each […]
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Alternative
Alternative Any out-of-home ad that is not categorized as a billboard or considered transit media falls into the category of alternative. There are more than a few creative channels to reach audiences with your message in this catch-all but imaginative grouping and they are outlined in this section. Aerial You have mostly likely seen aerial […]
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Mobile Advertising Formats
Mobile Advertising Formats Ads on a phone. Ads on a tablet. This is mobile advertising. Plain and simple, though, is not necessarily how you would describe mobile ad formats—at least not at the moment. The fact is, mobile advertising is a nascent channel, still growing and evolving and defining itself. That means that uniformity in […]
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Pinterest Promoted Pins and Buyable Pins
Pinterest Promoted Pins and Buyable Pins Pinterest offers two paid ways for business to share brand messaging as well as to sell products: Promoted Pins Buyable Pins Promoted Pins Promoted Pins are just like regular Pins, only you pay to have them seen by more people. According to Pinterest, they are native ad units that […]
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Location-Based Mobile Marketing
Location-Based Mobile Marketing Nielson says that 175.1 million people in the US, or 71 percent of the country’s population, owned a smartphone as of 2014. As more consumers embrace mobile to make purchasing decisions, new technologies like location-based mobile marketing are emerging to unite customers with your brand. Thanks to connected devices of all types—smartphones, […]
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