SnapChat buys Placed – View Through Conversions in focus
SnapChat has acquired location based analytics Placed, so it can provide itself with better monetization strategies for its GeoFilters. As consumers view various Geo Filters from Snaps they received, knowing if they eventually made an instore purchase will be increasingly important for advertisers. Attributing what ads perform in a customer’s buying journey will allow advertisers […]
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Call Tracking: Analytics for Inbound Calls
These days, marketers and advertisers rely on data to make smart, educated decisions about how to distribute budgets and which efforts yield the highest ROIs. Analyzing online campaigns and acquisition channels has gotten easier over the last decade thanks to the wealth of technology, but it’s only within the last few years that software-based solutions […]
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Waze Ads
Crowdsourcing navigation and traffic app is just one of the latest advertising opportunities for local businesses. While users share real-time traffic conditions, advertisers have a unique opportunity to attract new customers during a finite time — traveling from point A to point B. How it works: While on Waze, which has over 50 million global […]
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What Is Pay-per-Click Advertising?
What Is Pay-per-Click Advertising? Pay-per-click advertising, or PPC, is an Internet marketing channel where advertisers—businesses and/or individuals—pay a fee to a publisher each time one of their online ads is clicked. Most commonly, search engines such as Google or Bing offer advertisers the opportunity to buy online listings that appear in search results, with paid […]
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Pay-per-Call Advertising
Pay-per-Call Advertising Smartphones are here, there, and everywhere these days. And the number of people performing searches via their mobile devices is also going up and up. That combination is good news for businesses. By 2018, BIA/Kelsey estimates that mobile search will generate 73 billion calls to businesses annually, up from 30 billion in 2013. […]
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Google AdWords
Google AdWords Google AdWords is a pay-per-click (PPC) advertising platform supplying businesses of any size with the ability to buy and integrate an ad into a person’s search results; Google notes that its online advertising platform is a cost-per-click (CPC) model but, generally speaking, the two phrases—PPC and CPC—are interchangeable. With Google AdWords, you are […]
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Instagram Ads
Instagram Ads Instagram—a mobile photo-sharing, video-sharing and social networking service—offers three different ad formats: Photo Ads Carousel Ads Video Ads Photo Ads With photo ads, businesses can tell their story through (ideally) rich and beautiful imagery. Since Instagram is a platform based on inspiration and creativity, advertisers will want to follow suit and provide inspirational […]
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Trends in Mobile Advertising
Trends in Mobile Advertising According to Mary Meeker’s Internet Trends, the mobile ad industry is growing at a rate of 34 percent year over year while desktop digital advertising is growing at 11 percent. In 2015, Americans spent nearly three hours on the mobile Web versus about 20 minutes in 2008. Mobile is fast becoming […]
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LinkedIn Targeted Self-Service Ads
LinkedIn Targeted Self-Service Ads LinkedIn’s self-service ad platform often gets overlooked by today’s marketers, according to an article in Marketing Land, because there are a number of misconceptions or challenges associated with the platform, such as: LinkedIn is not a typical social network but it is not a true content platform either LinkedIn is focused […]
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Video Advertising Formats
Video Advertising Formats Digital video (i.e., streaming, or in-stream, and display video or out-stream) continues to grow in popularity thanks to advancements in technology—both in performance capabilities and the overall availability of video content across a flourishing ecosystem of screens and platforms. The scope and capabilities of video advertising are expanding thanks to ever-improving ad-serve […]
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