Programmatic is Coming to Local TV in 2017

  There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost:  http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html   The report predicts that spending on local video to target local audiences will grow by $5 billion: from […]