There is a report that came out from BIA/Kelsey group that discusses the growth of Ad Spend on Local TV and Video, which you can find a summary of this paid product at Mediapost: http://www.mediapost.com/publications/article/294275/spending-on-local-video-advertising-to-grow-by-5b.html
The report predicts that spending on local video to target local audiences will grow by $5 billion: from $32.6 billion in 2016, to $37.6 billion by 2021. Programmatic advertising, which has been a big growth area for digital display ads, will become a catalyst for Local TV and Video ad purchases.
When we talk about Local Marketing strategies for brands, consumers viewing TV and Video are part of their path to purchase. These efforts to play a major role in influencing which retail store and product a consumer decides to make purchases at.