Video Marketing Statistics
Nowadays, the play button is becoming “the most compelling call-to-action on the Web,” according to Andrew Angus, Founder and CEO of Switch Video.
From a marketing perspective, online video packs a potent one-two punch: it is consumed voraciously by mobile users while shining through as one of the best media platforms to track the success (i.e., your ROI) of your marketing campaigns. Andrew Follett, Founder and CEO of Video Brewery, says that “detailed video analytics will tell you who’s watching your video, how long they stay engaged and exactly where they click away. Armed with that information, you can sharpen your message and target it more precisely.”
Online video—and online video analytics—are valuable tools to help you inform consumers, strengthen your connections with them, and learn what parts of your marketing plan is working and what sections need a little shoring up. With this in mind, here is a list of good-to-know statistics reflecting the popularity of online video.
Just the data on online video marketing
I think it would help to create graphical representations, here, to share the data.
50% ☞ 69% ☞ 79%
Online video now accounts for 50 percent of all mobile traffic, according to Merchant Marketing Group. By 2017, video will account for 69 percent of all consumer Internet traffic and, by 2018, that figure will rise to 79 percent, according to a report from Cisco.
Sixty-four percent of consumers are more likely to buy a product after watching a video about the product, says comScore.
Forbes published a report that stated 65 percent of executives have visited a vendor’s site after watching a video.
Sites that include video receive, on average, an extra two minutes of “dwell” time compared with websites that do not include video, reveals a report from Merchant Marketing Group.
1.8 million words
That is the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Analytics released from YouTube pinpoint the number of hours of video that are downloaded every single minute: 300.
Ninety-two percent of mobile video viewers share videos with others, according to Invodo.
On average, an individual surfing the Internet will spend 88 percent more time on a website with video says a report from Mist Media.
Using the word “video” in an email subject line boosts “open” rates by 19 percent, increases click-through rates (CTR) by 65 percent, and reduces “unsubscribes” by 26 percent, according to Syndacast.
Homepage videos are shown to increase conversion rates by 20 percent or more, according to ReelSEO.
Did you know?
The number of digital video consumers in the US is expected to encompass nearly two-thirds of the nation’s population by 2018—about 213 million people—according to Digiday.
200% ➩ 300%
Click-through rates (CTR) increase by up to 300 percent when marketers include video in an email, reveals a report from Forrester Research.