What Is Pay-per-Click Advertising?
What Is Pay-per-Click Advertising? Pay-per-click advertising, or PPC, is an Internet marketing channel where advertisers—businesses and/or individuals—pay a fee to a publisher each time one of their online ads is clicked. Most commonly, search engines such as Google or Bing offer advertisers the opportunity to buy online listings that appear in search results, with paid […]
Learn More...
Pay-per-Call Advertising
Pay-per-Call Advertising Smartphones are here, there, and everywhere these days. And the number of people performing searches via their mobile devices is also going up and up. That combination is good news for businesses. By 2018, BIA/Kelsey estimates that mobile search will generate 73 billion calls to businesses annually, up from 30 billion in 2013. […]
Learn More...
Google AdWords
Google AdWords Google AdWords is a pay-per-click (PPC) advertising platform supplying businesses of any size with the ability to buy and integrate an ad into a person’s search results; Google notes that its online advertising platform is a cost-per-click (CPC) model but, generally speaking, the two phrases—PPC and CPC—are interchangeable. With Google AdWords, you are […]
Learn More...
Instagram Ads
Instagram Ads Instagram—a mobile photo-sharing, video-sharing and social networking service—offers three different ad formats: Photo Ads Carousel Ads Video Ads Photo Ads With photo ads, businesses can tell their story through (ideally) rich and beautiful imagery. Since Instagram is a platform based on inspiration and creativity, advertisers will want to follow suit and provide inspirational […]
Learn More...
Trends in Mobile Advertising
Trends in Mobile Advertising According to Mary Meeker’s Internet Trends, the mobile ad industry is growing at a rate of 34 percent year over year while desktop digital advertising is growing at 11 percent. In 2015, Americans spent nearly three hours on the mobile Web versus about 20 minutes in 2008. Mobile is fast becoming […]
Learn More...
What Is Video Advertising?
What Is Video Advertising? Video advertising is a media channel used by advertisers to inform, educate, and connect with customers and potential customers via video content. In order to simplify the ecosystem of digital video advertising, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has created two categories of video ads: in-stream video […]
Learn More...